Slovenian Tourist Board (STB) recently appointed London-based travel specialist integrated agency, Black Diamond as their PR agency for the UK following a competitive pitch process. The agency will guide the board through strategic activities as the market emerges from the pandemic, communicating the country’s handling of Covid-19.
There will also be a focus on niche activities, such as outdoor adventure and nature, boutique, five-star experiences, city and culture, as well as the wonderful gastronomy. Slovenia is an exciting destination situated in the heart of Europe between the Alps, the Mediterranean Sea, the Karst and the Pannonian. Black Diamond brings to the account a wealth of destination experience having retained a number of travel and tourism clients over its 27 years in business. The account will be managed by Senior PR Account Manager, Sophia Amos.
Guy Chambers, Managing Director, Black Diamond, said in a statement that he is excited to have been chosen by the team at Slovenian Tourism Board to represent them during the recovery year. He mentioned that the teams have the ability to place the right media at the right time.
He also shared that the team is well-placed to capitalise on UK visitation to the experience-led destination with its dynamic and untouched nature, and to ensure the company meets the current consumer demand.
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