Published on : Thursday, March 18, 2021
The Saudi Tourism Authority (STA) has recently opened a commercial office for the UK and Ireland as part of its strategy to engage the tourism trade in key source markets.T he move is part of a plan to have representative offices in 15 markets around the world including China, India and the GCC among others, to expand the reach of the activities of the body.
The UK and Ireland office will be responsible for trade marketing activities, expanding the reach and relevance of Saudi’s tourism offer and working with tour operators. The representative office is being set up with the support of MMGY Hills Balfour, a travel, tourism and lifestyle communications partner.
Fahd Hamidaddin, Chief Executive, Saudi Tourism Authority said in a statement that STA is focused on enhancing its ability to deliver a truly global scale offering by investing resources in the network that will drive its business for the future. He mentioned that the tourism board is building an integrated global team of professionals to showcase Saudi’s diverse offering of cultural adventures, world class heritage sites and authentic Arabian hospitality.
Nimit Amin, Director, UK and Ireland, Saudi Tourism Authority said that authorities have already begun outreach into the UK and Ireland tourism trade ecosystem and the response has been very positive. He mentioned that everyone is actively seeking opportunities to co-invest with partners who are keen to add Saudi as an exciting new destination in their portfolio. Despite the global shutdown of leisure tourism in the wake of the coronavirus pandemic, STA has continued to invest to prepare the destination for a return to normalcy.