The Los Angeles Tourism & Convention Board today announced an initiative powered by digital health company Sharecare and Forbes Travel Guide, the global authority on hospitality excellence, to verify the health security of all hotels with 50 or more rooms in the City of Los Angeles. By making health security verification a universal standard across this category of hotels, Los Angeles is set to become the first Sharecare VERIFIED destination in the U.S.
Developed by Sharecare and Forbes Travel Guide, Sharecare VERIFIED is a comprehensive verification process and designation that assures guests and travel planners that Los Angeles hotels with this distinction have appropriate safety procedures in place. All L.A.-area hotels must comply with public health guidelines, however specific protocols and programs vary across hotel brands and product categories. VERIFIED hotels are making the additional commitment to promoting transparency and creating confidence for guests, travel planners and team members by achieving and maintaining this designation. By becoming Sharecare VERIFIED, each property is also ensuring that their protocols will continue to comply with evolving, expert-validated standards.
The verification process for each hotel covers more than 360 standards across health and hygiene protocols, cleaning products and procedures, ventilation, physical distancing, the guest experience, and health safety communication with guests and employees. Hotels also are required to verify their health protocols on an ongoing basis to ensure continued compliance with the most up-to-date health standards.
This news arrives at a critical moment for tourism in the City. Los Angeles is starting its comeback, having moved to the state’s less restrictive orange tier, which allows the safe reopening of museums, indoor dining, theme parks and live outdoor events, including spectator sports, with appropriate capacity controls and safety protocols. As Los Angeles Tourism invites visitors to start their comeback, health and safety remains paramount.
“Los Angeles has been incredibly deliberate and thoughtful in its reopening, and we are grateful for our ongoing partnership with state and local health department officials in developing appropriate protocols to ensure that we can safely and responsibly reopen our local visitor industry. Our strategic partnership with Sharecare allows visitors, planners and hospitality employees alike to feel confident in our hotel community’s commitment to their health and safety,” stated Adam Burke, President & CEO for Los Angeles Tourism.
“The pandemic has made it clear that hotels and resorts must, first and foremost, assure guests of their safety,” said Filip Boyen, CEO of Forbes Travel Guide. “By becoming VERIFIED, hotels with 50 or more rooms in the City of L.A. are demonstrating their commitment to creating a culture of accountability and following global best practices to heighten health security, verified by a third party.”
This verification comes with an easily identifiable “seal of approval” – the Sharecare VERIFIED with Forbes Travel Guide badge – that qualifying hotels can use on their websites and other communications to let guests know that they’ve completed the verification process, which hotels with 50 or more rooms in the City of Los Angeles are expected to complete by April 30, 2021.