European tourist destinations are hopeful about China’s winter sports industry boosting their economies

European tourist destinations are hopeful about China’s winter sports industry boosting their economies

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Published on : Saturday, March 6, 2021

European tourist destinations

Tourist destinations in Europe are positive that the strong growth of China’s winter sports industry will do well to their economies.

They believe that China’s increasing interest in such sports, fueled by organizing Beijing 2022 Winter Olympics and Paralympics, is especially important for the revival of international winter tourism.

Ice and snow sports in China are expected to attract 230 million visits by participants in the 2020-21 winter seasons, with revenue expected to top 390 billion Yuan ($60.27 billion), according to the China Tourism Academy.

A recent report known as, “2021 China Ice and Snow Tourism Development”, released by the academy, said that the country’s total investment in the sector surpassed 900 billion Yuan over the past three years, including a total of 610 billion Yuan for 2018 and 2019.

To quote Emanuel Lehner-Telic, Asia regional manager at the Austrian National Tourist Office, “Those figures show the eagerness to become one of the world’s leading winter sports nations. The speed at which China’s winter sports industry has developed is unprecedented.”

Batiste Pilet, promotions manager for China at Switzerland Tourism said, “Since Beijing won the bid for the Winter Olympics, the whole industry has received unprecedented attention, and many investments, as well as promotions, have boosted visitor numbers.”

Pilet said, “Not only has the number and quality of ice and snow facilities grown, the number of snow sports enthusiasts has risen, too.”

A total of 770 ski resorts were functioning all over the country in 2019, which is a rise of more than 67 percent compared to 2014, according to the 2020 China Ski Industry White Paper.

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