Published on : Saturday, March 20, 2021
Airbnb recently signed a partnership with the Caribbean Tourism Organisation (CTO) to promote its member countries across its global community. The collaboration has been designed to promotr the region’s recovery from the impacts of the COVID-19 pandemic by promoting safe, responsible travel. This partnership is one of the many initiatives in the CTO’s ongoing programme to help its members rebuild tourism in their destinations.
As part of the partnership, Airbnb is launching a marketing campaign that includes the rollout of a series of email newsletters and a landing page highlighting the CTO’s member countries and their respective protocols for safe travel during this time. Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.
The promotional landing page for this partnership will be unique to others worldwide. It will integrate 18 countries from the English, French and Dutch Caribbean, promote homes in each destination, and links to each country’s website. Carlos Munoz, Policy Manager for Central America and the Caribbean, Airbnb said in a statement that with the Caribbean continuing to re-open, the company is helping to usher in the safe return of travel to the wonderful region by shining a light on the many places to see and things to do.
He mentioned that authorities are also excited to promote the important economic impact driven by hosting on Airbnb. Neil Walters, Acting Secretary-General, CTO added that the partnership with Airbnb will help to promote the region responsibly by providing members with a platform to showcase their destinations while at the same time highlight the health safety measures that each has implemented to ensure that visitors can enjoy a safe Caribbean experience during this time.